Retailers normally deal with huge numbers of products and this is because they are the end user to the consumer and therefore they have to have huge numbers of goods and products that they deliver to be able to satisfy their supply to the consumer and as a result of this it is important that the come up with security measures to be taken in order to control the theft or the management of the products that they may have. In this chapter, we are going to look at the reasons why it is important for retailers to take caution or security measures when it comes to their products. One of the major security measures that retailers normally take is the use of video surveillance and this is a very important security measure because they are able to physically control or even man their retail products and therefore they will be in a position to get to see an attempted theft or even a theft that may have taken place or even any damage of goods that may have occurred and be able to place the action to the particular person who may have performed it and therefore they will be able to deal with them accordingly.
It is very important for retailers to ensure that they take cover on their retail products through taking good security measures so that they may be able to take care of loss prevention meaning that they will be in a position to reduce the amount of loss that they go through as a result of lack of security. The security measures can also be a good advantage and this is because they are able to better the customer experience through the use of in-store analysis meaning that the retailer will be able to know how customers are behaving towards specific product and as a result of this they will be in a position to know how they can improve the experience of the customer in order to be able to satisfy the customer more.
Another advantage of using security measures on the retail products is the fact that this is a competitive advantage and not a cost to the company since it leads to prevention of losses and also provides the company with the ability to be able to improve on the customers’ experience. We have come to realize that it is quite advantageous to use security measures such as the security tags and this is because they are able to prevent theft cases whereby when an individual tries to come up with a product from the retail store without paying for it, this would be detected at the exit of the store and they will be able to be dealt with accordingly.